Ok Now let me start again Whats Common between all the celebraties stated above Think Think what they all are doinng on my Blog altogether Hema.. Rekha..Jaya aur Sushma. Sabki pasand Nirma….. Washing Powder Nirma.. Nirma!!!!!
Ok i know its a PJ but have you thought how long that dancing girl has braught them in the life and when Soaps like OK ,Check etc are completely out of market NIRMA is still fighting hard to stand alone in the market. And through out they had the policy of acknowledging the women when you see 3 women “todays women ” who dont care of dirt and Dhan te dhan
Women of today choses nirma dosent it reminds of Daag Achhe hai Surf excel Boss thats lack of creativity here in the add but yes on screen it gives a feel good but we expect better than this from Nirma.
This Add took me into flashback : almost 5 years back when I reached South india in Chennai. Being a north Indian you are quickly identified and people ask you about your native
People: you are from which city ?
Me: Bhopal
People: Bombay / Mumbai … or mubaiyaaa some times Delhi used to be another closest guess
Me: Noooooooooo its Bhopal
People: Some people felt awkward that they are still unable to understand if the place is in India or … Then they say ohh is it in UP ? And then again I used to say No its Bhopal capital of MP. Then only some generous people used to say No we are not so well versed with the cities in North
Else I used to wonder is Pronouncing Bhopal So tough!!! Or some times leave it how does it matters if they think iam from Delhi or Mumbai or even some TIMBAK TU how does it matters.
And there comes the new add of Tata Docomo Dedicated to all Bhopal’s where they Said Bhopal almost 4-5 times in 30 seconds of add I guess that’s enough to get registered in public’s mind and in particular all tear 2 cities people like me who sometimes fight for the identification of the our beloved cities like lucknow Kanpur indore Jabalpur etc etc ( I would not say that every case was same some were smart too or Google Smarts but its ok now)
Ok for those who are wondering what this Jalebi script is ? or what is written They have taken a city named : gudur .
So the target Audience is Clear : People who find themselves in strange cities ( like jobs or official trips or short term postings , Travelling etc as well as locals of In particularly AP/TN/Kerala/Karnataka .Network is their strength in TN but not in AP so they are looking for that.And rest who can connect themselves to it
Concept: Again I will say they have chosen such a common anxiety among public when they travel alone to a different city and especially when they are not so much of frequent traveller. Almost every one of us who has ever travelled alone must have faced the biggest fear of travelling that we will miss the designated stop and that’s exactly what happens with the person when his worst fear comes true. So Projecting even when most unexpected happens to you Docomo NW is with them
Well Add quality and formulation is ok so will not say that it’s a wow add or unique concept or amazing presentation but it just conveys the message
I understand that writer has understood MP culture so completely that the guy asks the simal aged lady as “auntiji Bhopal kab ayega” OMG thats too bhopali
Some where my heart Says Thank you for bringing Bhopal in Add so prominently
To be honest this is one of the top adds in liquour industry which talk about human values and the choice’s we have before us in our life, whether to take a “patli gali” or stand tall! even at a personal cost. However, the protagonist exhibits his officer like qualities and in the end makes the right choice.
So here they want to take the officer as a metaphor to righteousness bhai kya baat me sach me dum hai ??
Its more of andar ka officer jagao I dont know weather they are trying to change the image of liquor industry or just trying to create a good will in the homes of people having “Officers choice”
Ex Positioning of Brand : If we see the history of the product we will find that Officer’s Choice, as the name suggests, was a brand that was portrayed to be the preferred choice of naval officers and hence, it was aspirational to the consumer. The brand positioning flowed from this thought and hence the tagline – ‘Challenge Yourself’, was thoughtfully created. The campaign then focused on the daredevilry and bravado of the officers and how they could overcome any challenge, making the consumer feel strong and macho when he chose this brand. Here is the old add.
Repositioning of the Brand : Now if we see for the current market the positioning was old and outdated. consumer today, who did not really look up to naval or army officers now,at least not as much as they used to.So now they are looking for some officer who doesn’t himself thinks of him as who can portray for the brand.
Therefore a re-positioning was devised keeping in mind the Tag line , where the brand would celebrate the officer in each and every one of us and highlights will be the subjects relevant to consumer and exhort him to make the right choice, because he too is an officer.If you could keenly see in the guy driving is also drunk and for sure he is not having this brand
The campaign embodies the aspirations of the common man who wants to be recognised for his deeds. He ensures that he lives up to his moral standards and ethics. He does his duty and would not waver from it. He is truly an officer in real life and the campaign acknowledges his contribution.And thats why in other add the common man is portrayed for him
Here are the glimpses of entire campaign of Officers Choice , Now that called as re positioning
Designed by : Allied Blenders and Distillers Pvt. Ltd. (ABD) i think Director is Prahlad kakkarhttp://en.wikipedia.org/wiki/Prahlad_Kakkar but the qualty of paicturization and actors is lower then the average adds . Just to let you know the brand poses growth rate of 33%
well long back when the dalda was not a popular brand i.e inspired of zillions of adds it was not able to make its existence in the market they came up with the tag line “maa ke hatho ka swad” and they gave the respect for the brand among the people so that people can really tell and show off that they have used the Dalda .That was lintas sucess story by alique padmesse
Well now i realized however short i try to write it grows on its own like form add review it shifted to add positioning in the market
For a brother and a sister they are the best friend given to them by nature J This is the relationship which grows with time and a bonding which is so unique in nature So on the any occasion of rakhi/ rakshabandhan /Brother and sisters day .Here iam serving you the few flavors of brother and sister bond spread in various phases of Life
Brother~Sister bonding in TV Commercials
Trust me these adds have the power to bring both tears and smiles at the same time. That’s the power of Joy and fun both brother and sister share throughout life time . Haven’t you had any moment in your life when u and ur sister have faught on silly things and had fun even in loosing because the winning party belong to you J dosent matters if the brother is elder or the sister the love remains intact pure and your own for ever . SO here comes few stories dedicated to all brother and sisters of the world
Opps sister fell in mud and how the little brother takes revenge and calms his sister is just touching. This one steals the show by telling how loving and caring a brother is ,the way he makes sure that his sister is happy , isn’t that the very first promise on Rakshabandhan .NO doubt this was an award winning add
Teasing and leg pulling ahh No one else in the world can do it better than your brother/sister for you .Some how ! they know you so well that they automatically gain all the authentic rights to do that no matter what be the age group you belong, its just free flow. A relationship, where thank you is communicated through naughty eyes
CADBURY
Cadbury has always been ahead in airing rakshabandhan adds at the right time. Don’t miss the three adds below and see that how they have captured most of the agegroups , sentiments and the fun absorbed in Rakhi ,and worlds most beautiful and trusted relationship of Brother and sister.
Fight ,cat and mice races are always part of this bond ,and however strict the parents may be they too love kids jumping with joy of togetherness. Well actually this add also shows that the price of gift dosent matters for a sister what matters is the time and fun happened with brother.
This one is the least aired add on TV I don’t know why but I loved watching the cute little bro. Some time the younger bro has only little to afford from his pocket for the sister. SO its not all about gift its about missing and caring each other. Well trust me surprises are most appreciated and expected in this relationship
Brother and sister relationship is of the Haq , you will never ask a stranger to give me this and that but this is the bond where you have all rights to do so and in fact even fight for it as it literally means its your birth right to fight
There will be the times in school when what ever be the matter between you two She has made your craft project and you have helped her in the Science one. This is the bond where you know that you will do the work no matter how busy you will be on just few set of please please and “kar de na yaar kyou bhav kha raha hai/rahi hai” or even some times followed by a threat of telling to mom and dad
its all about making each other feel special , where working for other is a pleasure where being there only matters,where the feeling of the bond overrides any other feeling its just about making each other feel worlds best brother and sister. Havent sisters spending time in making rakhi or selecting rakhi at some point of time in your life and no matter what brothers love to flaunt the rakhi as a prized possession of the year.they save it for long as long as they can.
And that’s how every emotion turns back to love and care when it is for ur brother, No matter how angry u r .After Chocolates the cards have the direct impact of the festival , however e friendly we become but when it comes to rakhi and a brother far you will give a rakhi by post only most certainly this is the time of year when the cycles of postman need the oiling s.:D
Actually each of these adds make us to pop up with some similar incident in our life too They force you say “you know when we were in ….. we did this …. My brother has given me this ….. My sister has done this for me….” Havent you already started felling loving about the Ok my stories some time later till then have a blissful and loving time forever with your dear brother and sister
In Add world where people are running the cut throat competition their own products cannibalize as well as when they have to compete with competitors in approximate 20 seconds and make them to buy a product worth lakhs then the add becomes the first gateway to the showroom it is the one that at first attracts to the showroom of Car Recently the 2 adds which grabbed my attention making the same point
ADD 1 BELONGS TO >> CHEVROLET BEAT DIESEL
This one is a GLIMPSE of a pair who turns up and down the shops of the city from 1 corner to other in order to find a perfect footwear for the lady .And Our Amir Ali does it all without any hesitation as this car is so economical and average friendly
ADD 2 BELONGS TO >> MARUTI SUZUKI ALTO
Boy gets message that an old friend (GF) is back in the city and asked to meet at SAME PLACE and people keep searching and the guy reaches to her by his Car as “Maruti Suzuki Alto, Apka naya search engine!”
Apparently both cars belong to almost the same segment Though maruti alto starts from 2.33 lakhs and is petrol car while Chevrolet Beat Diesel starts from 4.2 lakhs but both are small size cars promise good average and cost friendliness .invariably selling the same idea of u can travel a lot in car without worry of fuel &/or average . For me running from shop to shop fr what one wants is more common and justifiable rather than tracing a friend who gave a abrupt message so rather then clarifiying it from her or online checking places (which his friends were doing on FB rather than on any search engine ) I consider that as completely stupid decision making sence in the guy ..and all bla bla. In short maruti add not only fails to impress but also is not an impressive enough to drag me to the shop.
Ok now what Maruti could have done to convey the same message to customers The better idea could have been a boy searching his annoyed GF/wife because there u need a search engine which can not be replaced by anyone else . And he finds her that’s Maruti apka search engine Iam precisely not replacing the GF with a kid as this is targeting to the segment of people who have started earning and are single
Though iam an admirer of maruti service center/ spare part adds but this one is seriously an looser.
The company started the ‘Jaago Re’ campaign across the country, with ZERO celebrity appearance in their adds . It had actually begun life in 2007 by taking on politicians. In 2008, the theme was voting which continued in the first half of 2009.Now the focus is on corruption.The campaign’s started with mobilize the citizens of India into registering and casting their votes. And further focused on Bribing in Education System.
It attempts to revolutionize the perception of tea-drinking culture in India from being just physical activator to a catalyst for ‘social awakening’ all related to here and now issues.
Tata Tea Group campaign’s efforts revolve around the company’s website http://www.jaagore.com/ comprising numerous facilities like voting, volunteering, discussing social issues, creating profiles and sharing information. It is designed as platform for people from all over the country to meet, discuss and start a revolution. They have active jago re campaign which is successfully running in and out nation http://www.jaagore.com/blog
The advertisements are made with immense clarity about the severe lack of civic amenities, emphasizing interesting messages that leave a great impression on the minds of people, young and old.
Add was designed by Agency: Lowe Lintas ; Creative head: R Balakrishnan ; Filmmaker: Amit Sharma, Chrome Pictures
Please comment and tell how effective you feel the adds were , was there a spark created in you for these adds ? Act now comment NOW JAGO RE
Secretly I want to see the impact of this add on Road accident occurrences and might be the sale of their tires as well The add targets mainly the two wheelers and bikes of the middle calss and the lower middle class who go to work who go on family rides on bike And above all is about the Healthy practices to be followed on road
This add indeed has a healthy emotional appeal
As the statics say that most of the accidents happen not due to your own mistake but majorly by some one else’s mistakes and that’s where you need CEAT tires to save you from the accidents Thanks to ceat tires for approving the idea and Kudos to the Mazic films
I am seeing this as the most impactful , simple and innovative add available
This blog is to take you round and round of the Idiot Box,Our sweet buddhu box and tell u whats on and off in it. A complete Screen view T.V or Movie through the viewer.
our Bioscope to the Television
but we expect better than this from Nirma.
