CHEVROLET VS MARUTI

In Add world where people are running the cut throat competition their own products cannibalize as well as when they have to compete with competitors in approximate 20 seconds and make them to buy a product worth lakhs then the add becomes the first gateway to the showroom it is the one that at first attracts to the showroom of Car Recently the 2 adds which grabbed my attention making the same point

 ADD 1 BELONGS TO >> CHEVROLET BEAT DIESEL

This one is a GLIMPSE of a pair who turns up and down the shops of the city from 1 corner to other in order to find a perfect footwear for the lady .And Our Amir Ali does it all without any hesitation as this car is so economical and average friendly

ADD 2 BELONGS TO >> MARUTI SUZUKI ALTO

Boy gets message that an old friend (GF) is back in the city and asked to meet at SAME PLACE and people keep searching and the guy reaches to her by his Car as “Maruti Suzuki Alto, Apka naya search engine!”

Apparently both cars belong to almost the same segment Though maruti alto starts from 2.33 lakhs and is petrol car while Chevrolet Beat Diesel starts from 4.2 lakhs but both are small size cars promise good average and cost friendliness .invariably selling the same idea of u can travel a lot in car without worry of fuel &/or average . For me running from shop to shop fr what one wants is more common and justifiable rather than tracing a friend who gave a abrupt message so rather then clarifiying it from her or online checking places (which his friends were doing on FB rather than on any search engine ) I consider that as completely stupid decision making sence in the guy ..and all bla bla. In short maruti add not only fails to impress but also is not an impressive enough to drag me to the shop.

Ok now what Maruti could have done to convey the same message to customers The better idea could have been a boy searching his annoyed GF/wife because there u need a search engine which can not be replaced by anyone else . And he finds her that’s Maruti apka search engine Iam precisely not replacing the GF with a kid as this is targeting to the segment of people who have started earning and are single

 Though iam an admirer of maruti service center/ spare part adds but this one is seriously an looser.

 

Awakening India By JAGO RE – Tata tea

The company started the ‘Jaago Re’ campaign across the country, with ZERO  celebrity appearance in their adds . It had actually begun life in 2007 by taking on politicians. In 2008, the theme was voting which continued in the first half of 2009.Now the focus is on corruption.The campaign’s started with mobilize the citizens of India into registering and casting their votes. And further focused on  Bribing in Education System.

It attempts to revolutionize the perception of tea-drinking culture in India from being just physical activator to a catalyst for ‘social awakening’ all related to here and now issues.

Tata Tea Group campaign’s efforts revolve around the company’s website http://www.jaagore.com/ comprising numerous facilities like voting, volunteering, discussing social issues, creating profiles and sharing information. It is designed as platform for people from all over the country to meet, discuss and start a revolution. They have active jago re campaign which is successfully running in and out nation http://www.jaagore.com/blog

The advertisements are made with immense clarity about the severe lack of civic amenities, emphasizing interesting messages that leave a  great impression on the minds of people, young and old.

Add was designed by Agency: Lowe Lintas ; Creative head: R Balakrishnan ; Filmmaker: Amit Sharma, Chrome Pictures

Please comment and tell how effective you feel the adds were , was there a spark created in you for these adds ? Act now comment NOW JAGO RE

 

CEAT Add impact on road accidents ?

Secretly I want to see the impact of this add on Road accident occurrences and might be the sale of their tires as well  The add targets mainly the two wheelers and bikes of the middle calss and the lower middle class who go to work who go on family rides on bike And above all is about the Healthy practices to be followed on road

This add indeed has a healthy emotional appeal

As the statics say that most of the accidents happen not due to your own mistake but majorly by some one else’s mistakes and that’s where you need CEAT tires to save you from the accidents Thanks to ceat tires  for approving the idea and Kudos to the Mazic films

I am seeing this as the most impactful , simple and innovative add available