We are one among those few nations who call their country as Mother India “Bharat Maa” still the ratios of domestic violence are threatning .Domestic violence in India is endemic and widespread predominantly against women. Around 70% of women in India are victims of domestic violence.Tomorrow it seems no one will be speared.
A hard-hitting campaign depicting Hindu goddesses as victims of domestic violence has been launched by a charity in India.The posters feature the goddesses Saraswati, Durga and Lakshmi, who can be seen with physical injuries on their faces.The Save Our Sisters campaign turns the traditional imagery of the goddesses on their head, and is all the more shocking because they are such iconic images in India and Hinduism in general.
National Crime Records Bureau reveal that a crime against a woman is committed every three minutes, a woman is raped every 29 minutes, a dowry death occurs every 77 minutes, and one case of cruelty committed by either the husband or relative of the victim occurs every nine minutes.This all occurs despite the fact that women in India are legally protected from domestic abuse under the Protection of Women from Domestic Violence Act.s like no woman shall be spared. Not even the ones we pray too,” the ads issued for Save Our Sisters initiative by Save the Children India NGO urge us to act before it is too late and also include a helpline number. To Know about Laws against domestic violence and abuse http://www.indiatogether.org/manushi/issue137/laws.htm
In a country on an average 37% of women openly admitted the assault and abuse cases , I wonder how many will be there who haven’t said any thing to save their family pride. A country where out of Billion of God and Goddess half of them are Goddess and if we are not sparing the little girls for violence then how far these goddess are safe .
Ad agency Taproot physically recreated scenes from old hand-painted images of Indian goddesses.The campaign was created by blending traditional hand-painted Indian art with modern-day photography using real models by Mumbai’s Taproot India advertising agency has won multiple awards at different ad festivals. Makeup was used to add bruises and wounds to the models before photographing them. This is a recreation of the goddess Saraswati.
The campaign simply and effectively captures India’s most dangerous contradiction: that of revering women in religion and mythology, while the nation remains incredibly unsafe for its women citizens.100 million Indians, largely women and girls, are said to be involved in trafficking.
Last year alone, 244,270 crimes against women were reported in the country.
Each ad includes a phone number to report abuse to “Save Our Sisters.”
I only have one concern with this other wise great campaign for great cause The figures captured are Hindu Feminine forces /Goddess however we being a country with multiple religions other regions are ignored which might give a wrong impression that this message is only targeted to Hindu population .However NFHS 3 Data shows that how well spread the issue is nation wide among all religions and cultures.
Irrespective of my disagreements i give my full support to the cause and credits to artists for such neat work.Their work is simply superb.
If you too support the cause please share the post among your friends to promote the campaign http://www.savethechildrenindia.org/