Google India Add Heartwarming Jajariya :) Reunion

Google India 2013 India Pakistan

No matter which age group you belong to you will feel nostalgic. Heartwarming emotional add for Google India .

This add is about two friends who never met after India Pak partition and how their progeny works out their meeting years ahead with Google . and full 10 on 10 for the background score every word counts .

Ohh ya do google for jajariya ,fennel 😛 the link holds multiple adds if you want to go for it

Google India 2013 jajariya

Simply superb one add and touched two countries.As if life can not exist without Google. Simple yet special.

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We are controlled by only 10 Brands Almost every thing we buy

Ten mega corporations control the output of almost everything you buy; from household products to pet food to jeans.

According to this chart via Reddit, called “The Illusion of Choice,” these corporations create a chain that begins at one of 10 super companies. You’ve heard of the biggest names, but it’s amazing to see what these giants own or influence.

Corporations control world on buddhu box

(Note: The chart shows a mix of networks. Parent companies may own, own shares of, or may simply partner with their branch networks. For example, Coca-Cola does not own Monster, but distributes the energy drink. Another note: We are not sure how up-to-date the chart is. For example, it has not been updated to reflect P&G’s sale of Pringles to Kellogg’s in February.)

Here are just a few examples: Yum Brands owns KFC and Taco Bell. The company was a spin-off of Pepsi. All Yum Brands restaurants sell only Pepsi products because of a special partnership with the soda-maker.

$84 billion-company Proctor & Gamble — the largest advertiser in the U.S. — is paired with a number of diverse brands that produce everything from medicine to toothpaste to high-end fashion. All tallied, P&G reportedly serves a whopping 4.8 billion people around the world through this network.

$200 billion-corporation Nestle — famous for chocolate, but which is the biggest food company in the world — owns nearly 8,000 different brands worldwide, and takes stake in or is partnered with a swath of others. Included in this network is shampoo company L’Oreal, baby food giant Gerber, clothing brand Diesel, and pet food makers Purina and Friskies.

Unilever, of soap fame, reportedly serves 2 billion people around the world, controlling a network that produces everything from Q-tips to Skippy peanut butter.

And it’s not just the products you buy and consume, either. In recent decades, the very news and information that you get has bundled together: 90% of the media is now controlled by just six companies, down from 50 in 1983, according to a Frugal Dad infographic from last year.

Disclaimer : This article is copy paste of Orignal Article published on http://www.policymic.com/articles/71255/10-corporations-control-almost-everything-you-buy-this-chart-shows-how  By Chris Miles

Ramesh Suresh Cadbury 5 Star and DAD

5-star-ramesh-and-suresh

Long awaited  sequal of Ramesh and Suresh has arrived this month. Finally we have some visuals are there on what happens when Ramesh and Suresh go with Dad’s Pant (pitaji ki patloon) which was earlier left on our imaginations.:P

“Ramesh-Suresh Pitaji ki patloon ek bilant choti ho gayi ho to ghar a jao voh aise hi ghum rahe hain”~ From Facebook

The advertising giant O&M has made the most well known names of Indian house hold from north to south RAMESH & SURESH alive in Indian household. The duo of Ramesh and Suresh took birth in year 2011 for Cadbury for its chocolate brand 5 Star. When chocolate advertisements were lead by the leading stars like Amitabh Bachhan “kuch meetha ho jaye” or Preeti Zinta for Perk and so on.

Image

This concept of getting the trousers shorter by “1 bilant” was often told as a management story. Where every member of the family gets the trouser 1 inch shorter, because they did not communicated among themselves which resulted in much smaller trouser. Similarly the TVC also showed that the duo of Ramesh & Suresh lost in the magic of Cadbury 5 star instruct tailor to alter the trouser every time they get back to their senses. The tailor, being busy with conversations on phone ignores that he is blindly following instructions. So the communication is the key was the message of the story and you will get lost in the magic of 5 Star of the TVC. “Pitaji ki patloon bani shorts Kyunki Ramesh-Suresh ho gaye lost”

All the advertisements of this series are unique in its own way, as that they make you enjoy the monotony, tempered with repetitions where the two nerds infuse life in the ad with their shortcomings. What makes these commercials stand out is the unparalleled chemistry between Ramesh and Suresh, their stammering and their taken by surprise behavior when they meet each other and again are lost in the taste of 5 star repeatedly. This chemistry has been beautifully conceived and crafted with all eccentricity that could alone have marred this advertisement but for the duo. No wonder, today Ramesh and Suresh have become a household name ,with a huge following on social networking sites like Twitter and Facebook.  5 star seems to have added two more stars in its fold.

ImageNow in year 2013 Ramesh and Suresh return back home. The new film opens with the brothers shown walking into the house, holding their father’s trousers they went to get altered (Back in 2011 😉 ). The father acknowledges their presence in the midst of his prayers. He also notices that the trousers have been shortened so much that they have become a pair of shorts. His trousers pockets are jumping out of the shorts length. He looks at them and then pictures himself in the ‘trousers’. He is enraged and punches them in the face. Thanks to which, Ramesh and Suresh end up in hospital, heavily bandaged. When a nurse instructs them to be on a liquid diet, the duo wonders how they will eat 5 Star now. A voice over asks them not to worry, informing them that the 5 Star is now softer.

If I try to wear Edward De bono’s Black hat, I find that nurse is talking about liquid diet not softer diets and 5 Star is definitely not liquid diet. Barring this mini conceptual glitch I appreciate the sequel though it is not as conceptually strong as the preceding one. But definitely the they have raised the expectations as now Iam looking forward to more sequels of Ramesh and Suresh 🙂

Client: Cadbury India (Mondelez)
Creative agency: Ogilvy & Mather
NCD: Abhijit Avasthi
Media agency: Madison Media

Will sharukh be able to do Makeover for FROOTI

In the line of fruit flavored drink that too from the land where Mango the king of fruits is there who else can represent rather than king khan

I have since long appreciated that Frooti from the family of fruit flavored drinks  was standing alone without facing the need to be backed up on the shoulders of some actor or actress but after all this is a tough game and I see frooti showcasing Sharukh  Khan in add which was an intelligent choice but the add rather disappoints me .:(

Frooti SRK

What I like about the concept They have tried to show A MALE icon the KING KHAN drinking the drink which invariably tells that Fruit drinks can also cherished by males and there  it is nothing feminine / soft etc about them .  So if fruity decided to take a male lead then Sharukh is the best and most intelligent choice . May so strongly they wanted to portray this thought they showed all Soccer Players.

Which on other hand goes in sync with the path breaking advertisements Sharukh has done in resent past TVC of TATA Tea
(where he says that in all his movies lead actress name will be before him ) or the TVC  LUX ( the beauty bar which was proprietary of all legendry actress of Indian cinema)

FrootiFROOTI

Sharukh Khan

Parle Agro
The Frooti campaign was developed at Creativeland Asia, Mumbai, led by creative chairman/creative director and copywriter Sajan RaJ Kurup, executive creative directors Anu Joseph and Vik

ram Gaikwad, creative director Rajat Dawar, creative director/art director Ravi Shanker (TV), art director Deepak Jage (digital), copywriter Riti Hamlai (digital), working with Nadia Chauhan, chief marketing officer at Parle Agro.

 

Click here to see the full add of Sharukh and Frooti Sharukh Frooti ADD

But then what sharukh is doing in this add is mystry some how iam neither convinced nor impressed with the concept of this TVC which just makes it look tempting and this job is already well done by Kaitreena  for Slice . In the TVC King Khan quenches his thirst in front of the pee-wee soccer team … and hang on a second. I’m not sure if the bottle lasted so long, or if the thirst was so big that the team grew up while watching him, or if it was the sight of ice-cold Mango Frooti that turned the entire team into kidlets. BTW what that song means its catchy though 😛
Acting is Good but then whats so unique about Frooti here ? Cant they come up with some fresh concept.

All I get by this add is that Indian males are the target audience who will follow sharukh like they did for emami fair and handsome

SLICE

Where as on other hand Slice is following its trend a step ahead with Kaitreena Kaif who was showcasing her seductive side in

earlier series now is becoming playful although in the game she also has got convinced a handsome hunk to love slice and leave his old mango drink even when he is blindfolded .

SLICE
Kaitreena Kaif
Pepsi Co
Haal kaisa hai janab ka”, sung by Shalmali Kholgade,

MAAZAAnd there is the other contender MAAZA who tells “har mausam aam”  and now Imran Khan is to convince Parineeti chopra and us that Maza can do it in every season be it the mango season or not. As love and mango’s are not season dependent.

MAAZA
Parineeti Chopra & Imran Khan
Coco Cola India
Conceptualized by Leo Burnett (Delhi) and directed by Jayant Rohtagi. In addition to leveraging mass media advertising, integrated communication plan includes roll-out of a range of initiatives including out-of-home (OOH) media, digital, point of sale merchandise and on- the- ground initiatives across all key markets.

So where MAAZA and SLICE have proceeded a step ahead after temptation FROOTI is still a ladder behind on temptation . and I guess that’s what the data says from FEB 2013 that market share of Maaza is 37% , Slice 22% followed by frooti 13%.

Will sharukh be able to do any wonders to Frooti ???

Now MUMMY will never return back

Hello

Its me Kyra , you must be thinking why I need to tell you this now because its summers and till last summer’s you will be only recognizing me with the color and patterns of scarf’s or goggles I wear , Yep when I go on my two wheeler I look like the head of some doquoites  gang who is all headed to do the loot the bank 😉 at least that’s what my friends say when after going to collage I take 5 minutes to unwind the bandage cloth from my face.

In fact some times while going for the parties I have to get into the mode of MUMY  returns.

Honestly speaking iam a free bird and and no makeup person some times by choice and others by force .Nopes its not my mom who is against this its My skin which is direct import from the gulf countries for oil production and with sunscreens in market I apply I would rather be kidnapped for oil production soon but then I considered applying them rather than being tanned and 4-5 shades darker in the daily marathon of college tuitions friends

Last week itself I was driving and I saw my primary school classmate Monica after almost 7 years (her dad got transferred to Delhi) and I said a big HI to her and she gave me wearied looks of unknown How could she do this to me we used to share same bench and Tiffin together I was so upset on her reaction with bit of anguish and disappointment.  then with help of dad  and mom I finally got number of  Monica and there after i planned to visit her actually I wasn’t able to resist my quest to meet her . I actually wanted to shout on her how could she forget me and the pranks we used to play. Soon I was at her house at Gulmohar  Monica hasn’t changed at all she still owns her pretty eyes and baby soft clean skin wow for a minute after hugging her I almost forgot that I was there to fight with her but then after some of our girly chit chat I was just all geared up to tell aunty what Monica has done with me How she missed to recognize me and my loud Hi .. The moment I said this aunti busted into laughter now it was shocking for me “oo Kayra so it was you who called her, Monica was so scared that don’t know who rowdy wrapped in cloths and hat tried to eve tease her , She was even complaining that guys have lost their mind and what not .. she was still laughing and I couldn’t stop my self from joining her when  I realized its not her its me who was wrapped in mummy bandages to save my skin from tanning and sunburn .

Then Monica told me about the new sunscreen launched by Lakme sun expert which has

  • High-performance sunscreen that gives complete UV protection, no matter how strong the rays are
  • SPF 50 gives 97% skin protection from UVB rays and prevents sun burns
  • PA +++ blocks the harmful UVA rays and helps prevent deep-skin damage
  • Cucumber and lemon grass extracts moisturize the skin and make it glow

Guess what Now I’m back from our trip to Goa and Iam all in same shades.I think SPF 50 is working on me 😉

No More Before and After Pictures for Me

No More Before and After Pictures for Me

SO there are no more before and after pictures , no more fear of being kidnapped by  gulf countries  i can wear the natural glow daily and I know there are no more mummy returns for me I can be me yes I can be me. no matter which season it is no matter I have to go in noon or evening .

Can thanks be enough for this freedom .

This is a fiction and imaginary write-up This is an entry for the Lakme-IndiBlogger contest. If you’re a part of IndiBlogger you can vote for my post here. http://www.indiblogger.in/indipost.php?post=159722 

Images source: Google Images & Lakme website 

Sabki Pasand ??(Every ones Choice) Really ??

Any Gusses

Any Gusses

Ok Now let me  start again Whats Common between all the celebraties stated above Think Think what they all are doinng on my Blog altogether Hema.. Rekha..Jaya aur Sushma. Sabki pasand Nirma….. Washing Powder Nirma.. Nirma!!!!!
Ok i know its a PJ but have you thought how long that dancing girl has braught them in the life and when Soaps like OK ,Check etc are completely out of market NIRMA is still fighting hard to stand alone in the market. And through out they had the policy of acknowledging the women when you see 3 women “todays women ” who dont care of dirt and Dhan te dhan

Women of today choses nirma dosent it reminds of Daag Achhe hai Surf excel Boss thats lack of creativity here in the add but yes on screen it gives  a feel good 😉 but we expect better than this from Nirma.