We are controlled by only 10 Brands Almost every thing we buy

Ten mega corporations control the output of almost everything you buy; from household products to pet food to jeans.

According to this chart via Reddit, called “The Illusion of Choice,” these corporations create a chain that begins at one of 10 super companies. You’ve heard of the biggest names, but it’s amazing to see what these giants own or influence.

Corporations control world on buddhu box

(Note: The chart shows a mix of networks. Parent companies may own, own shares of, or may simply partner with their branch networks. For example, Coca-Cola does not own Monster, but distributes the energy drink. Another note: We are not sure how up-to-date the chart is. For example, it has not been updated to reflect P&G’s sale of Pringles to Kellogg’s in February.)

Here are just a few examples: Yum Brands owns KFC and Taco Bell. The company was a spin-off of Pepsi. All Yum Brands restaurants sell only Pepsi products because of a special partnership with the soda-maker.

$84 billion-company Proctor & Gamble — the largest advertiser in the U.S. — is paired with a number of diverse brands that produce everything from medicine to toothpaste to high-end fashion. All tallied, P&G reportedly serves a whopping 4.8 billion people around the world through this network.

$200 billion-corporation Nestle — famous for chocolate, but which is the biggest food company in the world — owns nearly 8,000 different brands worldwide, and takes stake in or is partnered with a swath of others. Included in this network is shampoo company L’Oreal, baby food giant Gerber, clothing brand Diesel, and pet food makers Purina and Friskies.

Unilever, of soap fame, reportedly serves 2 billion people around the world, controlling a network that produces everything from Q-tips to Skippy peanut butter.

And it’s not just the products you buy and consume, either. In recent decades, the very news and information that you get has bundled together: 90% of the media is now controlled by just six companies, down from 50 in 1983, according to a Frugal Dad infographic from last year.

Disclaimer : This article is copy paste of Orignal Article published on http://www.policymic.com/articles/71255/10-corporations-control-almost-everything-you-buy-this-chart-shows-how  By Chris Miles

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Ramesh Suresh Cadbury 5 Star and DAD

5-star-ramesh-and-suresh

Long awaited  sequal of Ramesh and Suresh has arrived this month. Finally we have some visuals are there on what happens when Ramesh and Suresh go with Dad’s Pant (pitaji ki patloon) which was earlier left on our imaginations.:P

“Ramesh-Suresh Pitaji ki patloon ek bilant choti ho gayi ho to ghar a jao voh aise hi ghum rahe hain”~ From Facebook

The advertising giant O&M has made the most well known names of Indian house hold from north to south RAMESH & SURESH alive in Indian household. The duo of Ramesh and Suresh took birth in year 2011 for Cadbury for its chocolate brand 5 Star. When chocolate advertisements were lead by the leading stars like Amitabh Bachhan “kuch meetha ho jaye” or Preeti Zinta for Perk and so on.

Image

This concept of getting the trousers shorter by “1 bilant” was often told as a management story. Where every member of the family gets the trouser 1 inch shorter, because they did not communicated among themselves which resulted in much smaller trouser. Similarly the TVC also showed that the duo of Ramesh & Suresh lost in the magic of Cadbury 5 star instruct tailor to alter the trouser every time they get back to their senses. The tailor, being busy with conversations on phone ignores that he is blindly following instructions. So the communication is the key was the message of the story and you will get lost in the magic of 5 Star of the TVC. “Pitaji ki patloon bani shorts Kyunki Ramesh-Suresh ho gaye lost”

All the advertisements of this series are unique in its own way, as that they make you enjoy the monotony, tempered with repetitions where the two nerds infuse life in the ad with their shortcomings. What makes these commercials stand out is the unparalleled chemistry between Ramesh and Suresh, their stammering and their taken by surprise behavior when they meet each other and again are lost in the taste of 5 star repeatedly. This chemistry has been beautifully conceived and crafted with all eccentricity that could alone have marred this advertisement but for the duo. No wonder, today Ramesh and Suresh have become a household name ,with a huge following on social networking sites like Twitter and Facebook.  5 star seems to have added two more stars in its fold.

ImageNow in year 2013 Ramesh and Suresh return back home. The new film opens with the brothers shown walking into the house, holding their father’s trousers they went to get altered (Back in 2011 😉 ). The father acknowledges their presence in the midst of his prayers. He also notices that the trousers have been shortened so much that they have become a pair of shorts. His trousers pockets are jumping out of the shorts length. He looks at them and then pictures himself in the ‘trousers’. He is enraged and punches them in the face. Thanks to which, Ramesh and Suresh end up in hospital, heavily bandaged. When a nurse instructs them to be on a liquid diet, the duo wonders how they will eat 5 Star now. A voice over asks them not to worry, informing them that the 5 Star is now softer.

If I try to wear Edward De bono’s Black hat, I find that nurse is talking about liquid diet not softer diets and 5 Star is definitely not liquid diet. Barring this mini conceptual glitch I appreciate the sequel though it is not as conceptually strong as the preceding one. But definitely the they have raised the expectations as now Iam looking forward to more sequels of Ramesh and Suresh 🙂

Client: Cadbury India (Mondelez)
Creative agency: Ogilvy & Mather
NCD: Abhijit Avasthi
Media agency: Madison Media

Will sharukh be able to do Makeover for FROOTI

In the line of fruit flavored drink that too from the land where Mango the king of fruits is there who else can represent rather than king khan

I have since long appreciated that Frooti from the family of fruit flavored drinks  was standing alone without facing the need to be backed up on the shoulders of some actor or actress but after all this is a tough game and I see frooti showcasing Sharukh  Khan in add which was an intelligent choice but the add rather disappoints me .:(

Frooti SRK

What I like about the concept They have tried to show A MALE icon the KING KHAN drinking the drink which invariably tells that Fruit drinks can also cherished by males and there  it is nothing feminine / soft etc about them .  So if fruity decided to take a male lead then Sharukh is the best and most intelligent choice . May so strongly they wanted to portray this thought they showed all Soccer Players.

Which on other hand goes in sync with the path breaking advertisements Sharukh has done in resent past TVC of TATA Tea
(where he says that in all his movies lead actress name will be before him ) or the TVC  LUX ( the beauty bar which was proprietary of all legendry actress of Indian cinema)

FrootiFROOTI

Sharukh Khan

Parle Agro
The Frooti campaign was developed at Creativeland Asia, Mumbai, led by creative chairman/creative director and copywriter Sajan RaJ Kurup, executive creative directors Anu Joseph and Vik

ram Gaikwad, creative director Rajat Dawar, creative director/art director Ravi Shanker (TV), art director Deepak Jage (digital), copywriter Riti Hamlai (digital), working with Nadia Chauhan, chief marketing officer at Parle Agro.

 

Click here to see the full add of Sharukh and Frooti Sharukh Frooti ADD

But then what sharukh is doing in this add is mystry some how iam neither convinced nor impressed with the concept of this TVC which just makes it look tempting and this job is already well done by Kaitreena  for Slice . In the TVC King Khan quenches his thirst in front of the pee-wee soccer team … and hang on a second. I’m not sure if the bottle lasted so long, or if the thirst was so big that the team grew up while watching him, or if it was the sight of ice-cold Mango Frooti that turned the entire team into kidlets. BTW what that song means its catchy though 😛
Acting is Good but then whats so unique about Frooti here ? Cant they come up with some fresh concept.

All I get by this add is that Indian males are the target audience who will follow sharukh like they did for emami fair and handsome

SLICE

Where as on other hand Slice is following its trend a step ahead with Kaitreena Kaif who was showcasing her seductive side in

earlier series now is becoming playful although in the game she also has got convinced a handsome hunk to love slice and leave his old mango drink even when he is blindfolded .

SLICE
Kaitreena Kaif
Pepsi Co
Haal kaisa hai janab ka”, sung by Shalmali Kholgade,

MAAZAAnd there is the other contender MAAZA who tells “har mausam aam”  and now Imran Khan is to convince Parineeti chopra and us that Maza can do it in every season be it the mango season or not. As love and mango’s are not season dependent.

MAAZA
Parineeti Chopra & Imran Khan
Coco Cola India
Conceptualized by Leo Burnett (Delhi) and directed by Jayant Rohtagi. In addition to leveraging mass media advertising, integrated communication plan includes roll-out of a range of initiatives including out-of-home (OOH) media, digital, point of sale merchandise and on- the- ground initiatives across all key markets.

So where MAAZA and SLICE have proceeded a step ahead after temptation FROOTI is still a ladder behind on temptation . and I guess that’s what the data says from FEB 2013 that market share of Maaza is 37% , Slice 22% followed by frooti 13%.

Will sharukh be able to do any wonders to Frooti ???

Sabki Pasand ??(Every ones Choice) Really ??

Any Gusses

Any Gusses

Ok Now let me  start again Whats Common between all the celebraties stated above Think Think what they all are doinng on my Blog altogether Hema.. Rekha..Jaya aur Sushma. Sabki pasand Nirma….. Washing Powder Nirma.. Nirma!!!!!
Ok i know its a PJ but have you thought how long that dancing girl has braught them in the life and when Soaps like OK ,Check etc are completely out of market NIRMA is still fighting hard to stand alone in the market. And through out they had the policy of acknowledging the women when you see 3 women “todays women ” who dont care of dirt and Dhan te dhan

Women of today choses nirma dosent it reminds of Daag Achhe hai Surf excel Boss thats lack of creativity here in the add but yes on screen it gives  a feel good 😉 but we expect better than this from Nirma.

Bro~Sis bonding in TV Commercials

For a brother and a sister they are the best friend given to them by nature J This is the relationship which grows with time and  a bonding which is so unique in nature So on the any occasion of rakhi/ rakshabandhan /Brother and sisters day .Here iam serving you the few flavors of brother and sister bond  spread in various phases of Life

Brother~Sister bonding in TV Commercials 

Trust me these adds have the power to bring both tears and smiles at the same time. That’s the power of Joy and fun both brother and sister share throughout life time . Haven’t you had any moment in your life when u and ur sister have faught on silly things and had  fun even in loosing because the winning party belong to you J dosent matters if the brother is elder or the sister the love remains intact pure and your own for ever . SO here comes few stories dedicated to all brother and sisters of the world

Surf excel : Daag acche hai

http://www.youtube.com/watch?v=2z2b8NDBzjc

Opps sister fell in mud and how the little brother takes revenge and calms his sister is just touching. This one steals the show by telling how loving and caring a brother is ,the way he makes sure that his sister is happy , isn’t that the very first promise on Rakshabandhan .NO doubt this was an award winning add

Reid and Taylor Brother and Sister Commercial

http://www.youtube.com/watch?v=jSz5LcI1uXM

Teasing and leg pulling ahh No one else in the world can do it better than your brother/sister for you .Some how ! they know you so well that they automatically gain all the authentic rights to do that no matter what be the age group you belong, its just free flow. A relationship, where thank you is communicated through naughty eyes 😉

CADBURY

Cadbury has always been ahead in airing rakshabandhan adds at the right time. Don’t miss the three adds below and see that how they have captured most of the agegroups , sentiments and the fun absorbed in Rakhi ,and worlds most beautiful and trusted relationship of Brother and sister.

Cadbury : Sharart Ghuli re

http://www.youtube.com/watch?v=pP6wq-QdZyc

Fight ,cat and mice races are always part of this bond ,and however strict the parents may be they too love kids jumping with joy of togetherness.  Well actually this add also shows that the price of gift dosent matters for a sister what matters is the time and fun happened with brother.

Cadbury celebrations : Pyar ka Shagun

http://www.youtube.com/watch?v=HHe4NNx-uaM

This one is the least aired add on TV I don’t know why but I loved watching the cute little bro. Some time the younger bro has only little to afford from his pocket for the sister. SO its not all about gift its about missing and caring each other. Well trust me surprises are most appreciated and expected in this relationship 😀

Cadbury celebrations:

http://www.youtube.com/watch?v=CV-UiIpa0Hc

Brother and sister relationship is of the Haq , you will never ask a stranger to give me this and that but this is the bond where you have all rights to do so and in fact even fight for it  as it literally means its your birth right to fight 😉

Vodaphone rakhi commercial

http://www.youtube.com/watch?v=gTyuBp6WH5w

There will be the times in school when  what ever be the matter between you two She has made your craft project and you have helped her in the Science one. This is the bond where you know that you will do the work no matter how busy you will be on just few set of please please and “kar de na yaar kyou bhav kha raha hai/rahi hai” or even some times followed by a threat of telling to mom and dad 😉

MetLife TV Commercial SA Asian Rakhi

http://www.youtube.com/watch?v=bKkLaFSao14

its all about making each other feel special , where working for other is a pleasure where being there only matters,where the feeling of the bond overrides any other feeling its just about making each other feel worlds best brother and sister. Havent sisters spending time in making rakhi or selecting rakhi at some point of time in your life and no matter what brothers love to flaunt the rakhi as a prized possession of the year.they save it for long as long as they can.

Archies Cards Commercial – Rakhi

http://www.youtube.com/watch?v=2P_jbsAMEfs

And that’s how every emotion turns back to love and care when it is for ur brother, No matter how angry u r .After Chocolates the cards have the direct impact of the festival , however e friendly we become but when it comes to rakhi and a brother far you will give a rakhi by post only most certainly this is the time of year when the cycles of postman need the oiling s.:D

Actually each of these adds make us to pop up with some similar incident in our life too They force you say “you know when we were in ….. we did this …. My brother has given me this ….. My sister has done this for me….” Havent you already started felling loving about the 🙂   Ok my stories some time later till then have a blissful and loving time forever with your dear brother and sister 🙂

Take care

Kriti

CHEVROLET VS MARUTI

In Add world where people are running the cut throat competition their own products cannibalize as well as when they have to compete with competitors in approximate 20 seconds and make them to buy a product worth lakhs then the add becomes the first gateway to the showroom it is the one that at first attracts to the showroom of Car Recently the 2 adds which grabbed my attention making the same point

 ADD 1 BELONGS TO >> CHEVROLET BEAT DIESEL

This one is a GLIMPSE of a pair who turns up and down the shops of the city from 1 corner to other in order to find a perfect footwear for the lady .And Our Amir Ali does it all without any hesitation as this car is so economical and average friendly

ADD 2 BELONGS TO >> MARUTI SUZUKI ALTO

Boy gets message that an old friend (GF) is back in the city and asked to meet at SAME PLACE and people keep searching and the guy reaches to her by his Car as “Maruti Suzuki Alto, Apka naya search engine!”

Apparently both cars belong to almost the same segment Though maruti alto starts from 2.33 lakhs and is petrol car while Chevrolet Beat Diesel starts from 4.2 lakhs but both are small size cars promise good average and cost friendliness .invariably selling the same idea of u can travel a lot in car without worry of fuel &/or average . For me running from shop to shop fr what one wants is more common and justifiable rather than tracing a friend who gave a abrupt message so rather then clarifiying it from her or online checking places (which his friends were doing on FB rather than on any search engine ) I consider that as completely stupid decision making sence in the guy ..and all bla bla. In short maruti add not only fails to impress but also is not an impressive enough to drag me to the shop.

Ok now what Maruti could have done to convey the same message to customers The better idea could have been a boy searching his annoyed GF/wife because there u need a search engine which can not be replaced by anyone else . And he finds her that’s Maruti apka search engine Iam precisely not replacing the GF with a kid as this is targeting to the segment of people who have started earning and are single

 Though iam an admirer of maruti service center/ spare part adds but this one is seriously an looser.