Google India Add Heartwarming Jajariya :) Reunion

Google India 2013 India Pakistan

No matter which age group you belong to you will feel nostalgic. Heartwarming emotional add for Google India .

This add is about two friends who never met after India Pak partition and how their progeny works out their meeting years ahead with Google . and full 10 on 10 for the background score every word counts .

Ohh ya do google for jajariya ,fennel 😛 the link holds multiple adds if you want to go for it

Google India 2013 jajariya

Simply superb one add and touched two countries.As if life can not exist without Google. Simple yet special.


Abused Godess Lets Save our Sisters from Domestic Abuse

Abused Godess at Buddhu Box 4

Domestic Violence India NFHS3
We are one among those few nations who call their country as Mother India “Bharat Maa” still the ratios of domestic violence are threatning  .Domestic violence in India is endemic and widespread predominantly against women. Around 70% of women in India are victims of domestic violence.Tomorrow it seems no one will be speared.

A hard-hitting campaign depicting Hindu goddesses as victims of domestic violence has been launched by a charity in India.The posters feature the goddesses Saraswati, Durga and Lakshmi, who can be seen with physical injuries on their faces.The Save Our Sisters campaign turns the traditional imagery of the goddesses on their head, and is all the more shocking because they are such iconic images in India and Hinduism in general.

Abused Godess at Buddhu Box 5National Crime Records Bureau reveal that a crime against a woman is committed every three minutes, a woman is raped every 29 minutes, a dowry death occurs every 77 minutes, and one case of cruelty committed by either the husband or relative of the victim occurs every nine minutes.This all occurs despite the fact that women in India are legally protected from domestic abuse under the Protection of Women from Domestic Violence Act.s like no woman shall be spared. Not even the ones we pray too,” the ads issued for Save Our Sisters initiative by Save the Children India NGO urge us to act before it is too late and also include a helpline number. To Know about Laws against domestic violence and abuse

Abused Godess at Buddhu Box 6 In a country on  an average 37% of women openly admitted the assault and abuse cases , I wonder how many will be there who haven’t said any thing to save their family pride. A country where out of Billion of God and Goddess  half of them are Goddess and if we are not sparing the little girls for violence then how far these goddess are safe .

Abused Godess at Buddhu Box 2

Ad agency Taproot physically recreated scenes from old hand-painted images of Indian goddesses.The campaign was created by blending traditional hand-painted Indian art with modern-day photography using real models by Mumbai’s Taproot India advertising agency has won multiple awards at different ad festivals. Makeup was used to add bruises and wounds to the models before photographing them. This is a recreation of the goddess Saraswati.

Abused Godess at Buddhu Box 3

The campaign simply and effectively captures India’s most dangerous contradiction: that of revering women in religion and mythology, while the nation remains incredibly unsafe for its women citizens.100 million Indians, largely women and girls, are said to be involved in trafficking.
Last year alone, 244,270 crimes against women were reported in the country.

Each ad includes a phone number to report abuse to “Save Our Sisters.”

Spousal Violence State wise in India NFHS3

I only have one concern with this other wise great campaign for great cause The figures captured are Hindu Feminine forces /Goddess however we being a country with multiple religions other regions are ignored which might give a wrong impression that this message is only targeted to Hindu population .However NFHS 3 Data shows that how well spread the issue is nation wide among all religions and cultures.

Irrespective of my disagreements i give my full support to the cause and credits to artists for such neat work.Their work is simply superb.

If you too support the cause please share the post among your friends to promote the campaign

Photo courticy :

Ramesh Suresh Cadbury 5 Star and DAD


Long awaited  sequal of Ramesh and Suresh has arrived this month. Finally we have some visuals are there on what happens when Ramesh and Suresh go with Dad’s Pant (pitaji ki patloon) which was earlier left on our imaginations.:P

“Ramesh-Suresh Pitaji ki patloon ek bilant choti ho gayi ho to ghar a jao voh aise hi ghum rahe hain”~ From Facebook

The advertising giant O&M has made the most well known names of Indian house hold from north to south RAMESH & SURESH alive in Indian household. The duo of Ramesh and Suresh took birth in year 2011 for Cadbury for its chocolate brand 5 Star. When chocolate advertisements were lead by the leading stars like Amitabh Bachhan “kuch meetha ho jaye” or Preeti Zinta for Perk and so on.


This concept of getting the trousers shorter by “1 bilant” was often told as a management story. Where every member of the family gets the trouser 1 inch shorter, because they did not communicated among themselves which resulted in much smaller trouser. Similarly the TVC also showed that the duo of Ramesh & Suresh lost in the magic of Cadbury 5 star instruct tailor to alter the trouser every time they get back to their senses. The tailor, being busy with conversations on phone ignores that he is blindly following instructions. So the communication is the key was the message of the story and you will get lost in the magic of 5 Star of the TVC. “Pitaji ki patloon bani shorts Kyunki Ramesh-Suresh ho gaye lost”

All the advertisements of this series are unique in its own way, as that they make you enjoy the monotony, tempered with repetitions where the two nerds infuse life in the ad with their shortcomings. What makes these commercials stand out is the unparalleled chemistry between Ramesh and Suresh, their stammering and their taken by surprise behavior when they meet each other and again are lost in the taste of 5 star repeatedly. This chemistry has been beautifully conceived and crafted with all eccentricity that could alone have marred this advertisement but for the duo. No wonder, today Ramesh and Suresh have become a household name ,with a huge following on social networking sites like Twitter and Facebook.  5 star seems to have added two more stars in its fold.

ImageNow in year 2013 Ramesh and Suresh return back home. The new film opens with the brothers shown walking into the house, holding their father’s trousers they went to get altered (Back in 2011 😉 ). The father acknowledges their presence in the midst of his prayers. He also notices that the trousers have been shortened so much that they have become a pair of shorts. His trousers pockets are jumping out of the shorts length. He looks at them and then pictures himself in the ‘trousers’. He is enraged and punches them in the face. Thanks to which, Ramesh and Suresh end up in hospital, heavily bandaged. When a nurse instructs them to be on a liquid diet, the duo wonders how they will eat 5 Star now. A voice over asks them not to worry, informing them that the 5 Star is now softer.

If I try to wear Edward De bono’s Black hat, I find that nurse is talking about liquid diet not softer diets and 5 Star is definitely not liquid diet. Barring this mini conceptual glitch I appreciate the sequel though it is not as conceptually strong as the preceding one. But definitely the they have raised the expectations as now Iam looking forward to more sequels of Ramesh and Suresh 🙂

Client: Cadbury India (Mondelez)
Creative agency: Ogilvy & Mather
NCD: Abhijit Avasthi
Media agency: Madison Media


In Add world where people are running the cut throat competition their own products cannibalize as well as when they have to compete with competitors in approximate 20 seconds and make them to buy a product worth lakhs then the add becomes the first gateway to the showroom it is the one that at first attracts to the showroom of Car Recently the 2 adds which grabbed my attention making the same point


This one is a GLIMPSE of a pair who turns up and down the shops of the city from 1 corner to other in order to find a perfect footwear for the lady .And Our Amir Ali does it all without any hesitation as this car is so economical and average friendly


Boy gets message that an old friend (GF) is back in the city and asked to meet at SAME PLACE and people keep searching and the guy reaches to her by his Car as “Maruti Suzuki Alto, Apka naya search engine!”

Apparently both cars belong to almost the same segment Though maruti alto starts from 2.33 lakhs and is petrol car while Chevrolet Beat Diesel starts from 4.2 lakhs but both are small size cars promise good average and cost friendliness .invariably selling the same idea of u can travel a lot in car without worry of fuel &/or average . For me running from shop to shop fr what one wants is more common and justifiable rather than tracing a friend who gave a abrupt message so rather then clarifiying it from her or online checking places (which his friends were doing on FB rather than on any search engine ) I consider that as completely stupid decision making sence in the guy ..and all bla bla. In short maruti add not only fails to impress but also is not an impressive enough to drag me to the shop.

Ok now what Maruti could have done to convey the same message to customers The better idea could have been a boy searching his annoyed GF/wife because there u need a search engine which can not be replaced by anyone else . And he finds her that’s Maruti apka search engine Iam precisely not replacing the GF with a kid as this is targeting to the segment of people who have started earning and are single

 Though iam an admirer of maruti service center/ spare part adds but this one is seriously an looser.

Awakening India By JAGO RE – Tata tea

The company started the ‘Jaago Re’ campaign across the country, with ZERO  celebrity appearance in their adds . It had actually begun life in 2007 by taking on politicians. In 2008, the theme was voting which continued in the first half of 2009.Now the focus is on corruption.The campaign’s started with mobilize the citizens of India into registering and casting their votes. And further focused on  Bribing in Education System.

It attempts to revolutionize the perception of tea-drinking culture in India from being just physical activator to a catalyst for ‘social awakening’ all related to here and now issues.

Tata Tea Group campaign’s efforts revolve around the company’s website comprising numerous facilities like voting, volunteering, discussing social issues, creating profiles and sharing information. It is designed as platform for people from all over the country to meet, discuss and start a revolution. They have active jago re campaign which is successfully running in and out 🙂 nation

The advertisements are made with immense clarity about the severe lack of civic amenities, emphasizing interesting messages that leave a  great impression on the minds of people, young and old.

Add was designed by Agency: Lowe Lintas ; Creative head: R Balakrishnan ; Filmmaker: Amit Sharma, Chrome Pictures

Please comment and tell how effective you feel the adds were , was there a spark created in you for these adds ? Act now comment NOW 😀 JAGO RE

CEAT Add impact on road accidents ?

Secretly I want to see the impact of this add on Road accident occurrences and might be the sale of their tires as well 😀  The add targets mainly the two wheelers and bikes of the middle calss and the lower middle class who go to work who go on family rides on bike And above all is about the Healthy practices to be followed on road

This add indeed has a healthy emotional appeal

As the statics say that most of the accidents happen not due to your own mistake but majorly by some one else’s mistakes and that’s where you need CEAT tires to save you from the accidents Thanks to ceat tires 🙂 for approving the idea and Kudos to the Mazic films

I am seeing this as the most impactful , simple and innovative add available 🙂