We are controlled by only 10 Brands Almost every thing we buy

Ten mega corporations control the output of almost everything you buy; from household products to pet food to jeans.

According to this chart via Reddit, called “The Illusion of Choice,” these corporations create a chain that begins at one of 10 super companies. You’ve heard of the biggest names, but it’s amazing to see what these giants own or influence.

Corporations control world on buddhu box

(Note: The chart shows a mix of networks. Parent companies may own, own shares of, or may simply partner with their branch networks. For example, Coca-Cola does not own Monster, but distributes the energy drink. Another note: We are not sure how up-to-date the chart is. For example, it has not been updated to reflect P&G’s sale of Pringles to Kellogg’s in February.)

Here are just a few examples: Yum Brands owns KFC and Taco Bell. The company was a spin-off of Pepsi. All Yum Brands restaurants sell only Pepsi products because of a special partnership with the soda-maker.

$84 billion-company Proctor & Gamble — the largest advertiser in the U.S. — is paired with a number of diverse brands that produce everything from medicine to toothpaste to high-end fashion. All tallied, P&G reportedly serves a whopping 4.8 billion people around the world through this network.

$200 billion-corporation Nestle — famous for chocolate, but which is the biggest food company in the world — owns nearly 8,000 different brands worldwide, and takes stake in or is partnered with a swath of others. Included in this network is shampoo company L’Oreal, baby food giant Gerber, clothing brand Diesel, and pet food makers Purina and Friskies.

Unilever, of soap fame, reportedly serves 2 billion people around the world, controlling a network that produces everything from Q-tips to Skippy peanut butter.

And it’s not just the products you buy and consume, either. In recent decades, the very news and information that you get has bundled together: 90% of the media is now controlled by just six companies, down from 50 in 1983, according to a Frugal Dad infographic from last year.

Disclaimer : This article is copy paste of Orignal Article published on http://www.policymic.com/articles/71255/10-corporations-control-almost-everything-you-buy-this-chart-shows-how  By Chris Miles


Maslow’s Motivation Mantra of Milkha Sing the flying sikh of India (Bhaag Milkha Bhag)

Winners Don’t Do Different Things They Do Things Differently:

Bhaagmilkhabhaag_Maslows Hirarchy 4

The question is always the same after all what motivated the winner to sustain the extreme pressure for and do things differently. What motivated the person to keep going towards acme of success? What motivates his behaviour?

Bhaagmilkhabhaag_Maslows Hirarchy 10According to humanist psychologist Abraham Maslow, our actions are motivated in order achieve certain needs. Abraham Maslow studied what he called exemplary people such as Albert Einstein, Jane Addams, Eleanor Roosevelt, and Frederick Douglass who till date known as the real achievers of their times in addition to Maslow studied the healthiest 1% of the college student population and came up with a paper in year 1943 and Gave his theory of Motivation as Maslows’s hierarchy of needs . After him there came lot many motivational theories on and clinical psychology and psychiatry  but till date your knowledge of Human Motivational theory is incomplete without Maslows .

Maslows finding wouldn’t have been deviated a bit for the exemplary sports man Milkha Singh . The recent biopic on him portrays him as a true winner who kept winning, kept himself motivated may be for different reasons at different stages of his life and gradually moved towards the top of pyramid Self actualization.

Bhaagmilkhabhaag_Maslows Hirarchy 11

Like any other biopic “Bhaag Milkha Bhag” also comprises of stories of guts, disappointment and glory but much more than it for a layman to learn about . The picture though portrays the story of success and glory with emotional turmoil of the  nation’s pre-eminent athlete from 1947 to 1960 and his growth cycle .Lets observe closely how Bhaag Milkha Bhag is registering it self for the motivation epic for management gurus. According to Maslow’s there are five levels of Hierarchy of Needs

  1. 1.    Physiological Needs

Bhaagmilkhabhaag_Maslows Hirarchy 8

Milkha singh won his first race in the camp in his craving for Milk his basic need for special diet . His first motivation was reflected by the twinkle in his eyes on announcement of the rewards of winning the race. which suffices the very base of the pyramid physiological needs

These include the most basic and instinctive needs that are vital to survival, such as the need for water, air, food, and sleep. It puts all the needs become secondary until these physiological needs are met.

  1. 2.    Security Needs

Bhaagmilkhabhaag_Maslows Hirarchy 5The real dash of the doyen Milkha begun when he had to run to save his life as per the instructions of his father to save himself in the riots of 1947 and though scary like hell but still it was a motivation where he had no other option except to win to stay alive for the sense of Security which according to Maslow’s is another step of motivation. Though for Milkha this sense of security soon moved to other aspects like steady employment when his love interest questions his carefree life style.

  1. 3.    Social Needs

Bhaagmilkhabhaag_Maslows Hirarchy 7As a contender for race Milkha instantly feels longing for respect and acceptance among the fellow members when he says,”I want to wear the coat , as the coat begets the respect from all”. The desire to be called Champion Milkha singh and wear the Coat of India and further to prove himself as an eligible contender and earn the badge pumps him to run in race even after the severe injuries which were result of the dirty internal rivalry of other sports man. He thus proves that a strong motivation and desire to win needs no boundaries

According to Maslow’s once the previous two needs get fulfilled a person is motivated by his Social Needs which includes include needs for belonging, love, and affection. Relationships such as friendships, romantic attachments, and families help fulfil this need for companionship and acceptance, as does involvement in social, community, or religious groups.

  1. 4 Esteem Needs

After the first three needs have been satisfied, esteem needs becomes increasingly important. These include the need for things that reflect on self-esteem, personal worth, social recognition, and accomplishment.

Bhaagmilkhabhaag_Maslows Hirarchy 1

Once Milkha  looses the race at Melbourne summer Olympics  which gives him a personal dent .rather than moving into the spiral of depression he sets himself a target to break the record and retrieve the self esteem and accomplishment in his coming race which he successfully did in 1960 summer Olympics at Rome where Singh’s fourth-place time of 45.73 became the Indian national record and held for almost 40 years. This was followed by many more wins including multiple Gold Medals in Asian games and Common wreath games. This almost justifies Maslow’s last but Motivational cause the Esteem Needs which reflect on self-esteem, personal worth, social recognition, and accomplishment.

  1. 5.    Self-actualizing Needs

This is the highest level of Maslow’s hierarchy of needs. Self-actualizing people are self-aware, concerned with personal growth, less concerned with the opinions of others, and interested fulfilling their potential.

Bhaagmilkhabhaag_Maslows Hirarchy 18Though Milkha had loads of political pressure but he initially denied to participate in the Peace games organised in Pakistan but later went there. He went back to his mother land and overcame his internal pain and fear . Shreds the burden and enlightens himself for the moment and he fights that race for no one else then himself. Thats why its said he didn’t ran he flew that day and earned  a title of Flying Sikh for himself. And that states the ultimate motivation of a person can have Self Actualization.This is the highest level of Maslow’s hierarchy of needs. This motivated state of a person makes himself aware, indifferent with others opinion and focused on fulfilling their potential. According to Maslow once a person reaches this peak of Pyramid he can be in auto motivated mode.

Though to an extent i agree that a man cannot be bound to the theories but still the iconic Milkha singh has proved if you just keep yourself enough motivated then success

Bhaagmilkhabhaag_Maslows Hirarchy 13

Though the motivation behind every race he won was different followed by his dedication and devotion but still the similarities couldn’t be neglected.

The story of Milkha Singh is un doubtly inspirational. In this three hour saga, which takes us from Milkha’s childhood in then Punjab-now Pakistan, the trauma of Partition and being torn from his (Milkha’s) family, his lawless youth, his joining the Indian Army and gaining respectability. Followed by discovering the joys of running. For himself, and for the honor of his nation.

Bhaagmilkhabhaag_Maslows Hirarchy 9Working in a biopic definitely Farahan has made his name hard coded not only in hearts of Indians but also the international crowd to bring the story of Glory on the big screen with the respect it deserves .So the crowning glory of this one goes to Farhan and the director Omprakash .

~ Kriti

You may like to read ROCK ON and Farhan’s Experiments with hair styles


Sam and Dean Winchester Do Supernaturals Season 8 in India

After sucessfully running seven seasons of Tele series Supernaturals whats there in season 8 of supernaturals …yellow eyed deamon ,lucifer and michel , Apocalypse, Pergurgatory  what New God what could be the next move to keep season going on and on. Well while watching supernaturals have this thought ever occurred to you what if this all happens in India. Ya in our very own India will the road a line of roses with public support or the bumpy with bumpy roads and encounters with traffic and population you can imagine some interesting plots coming up if they chose India

  • They have to face the bumpy roads and for sure they have to spend half their time in garrage or will be buying a new SUV  so for sure their beloved impala will be gone as soon as they get the taste of indian roads. And guess what if they are stuck in traffic jams they will have to catch auto 😉 or the local train … Man it is going to be real tough job  
    Will they have to say good bye to their beloved impala in supernatural  Make: Chevrolet
    Model: Impala,Year: 1967
    Engine: V8 327 4 Barrell
    Horsepower: 275bhp
    Transmission: 3-spd Auto
    Body: Sedan
    License Plate: (C-45P4 1973, BQN 9R3 1997, KAZ 2Y5 2005, RMD 5H2 2006, CNK 80Q3 2007-Present)
  • People support will be loads to them infact in every house and relegion people will come up with their own theory enough to confuse them 😉
  • People will be more touchy and for sure Dean is never going to eat in hotels in fact their tiffen box will be packed 😀
  • Job will be lot easier in fake id’s and all No stress of even getting caught Indian Police is busy dealing with lot other things
  • They have to face lot many babaji spread around , tantriks and why to forget we have lots of fairs in india for all this stuff so occasions needless to say they will be overwhelmed by Indian knowledge on the subject
  • Holy water will be replaced by Gangajal and that comes now even in packets
  • They will be dam confused in church mandir gurudwara masjid etc
  • Rather then some spanish mantras they will have hanuman chalisa in hands OMG the thought itself has thrilled me up 😀
  • But their main angel God helper role will be done by Hanuman Ji and man their are many
  • The random support system from god will be Narad Ji who has his expertise in news transmission and gossiping
  • They will be dam confused in saggrigating the real issues from the medical ones
  • They might induge themselves in some tantrik sadhna at some samshan graveyards i mean they will not always be able to find them all alone aloof
  • For sure they will get loads of descriptions and tele serials on TV and who knows some of peopel will might even tell them that Shani ki sade sati chal rahi hai (Kaal sarpa dosha etc etc)
  • Yes here their series will seriously be banned in case u made fun of God and shown them drinking and smoking at least you have to show Gods once in their Golden ornaments
  • Even if they pick gods one by one we have cores of Gods with their domain specifications Finance : Kuber, Creator : Brahma
  • oo yaa it might happen that every “son of bitch ” will be replaced by “son of  ***********” i mean sensor board can cut it .
  • Ok now lets talk about girls in their life 😉 thinking can you go to the story line of Satyawan and Savitri

With all this i can say they can have an entire season shot in indians or in honour of indians (not only keeping gods like Ganesha and Kali ) I strongly feel the management of Indian Gods at indraloka is far more intresting and exiting plot for them to play. Hmm at least after writing this much i think they could at least dedicate few episodes to this.Because i can see lots of spice in it 🙂 and trust me TRP internationally will just shoooooooooooot upppp 😀 Worth giving a shot  Eric Kripke

Or in case by any chance this article is caught by some indian writer you know what to do .. Simple boss just make a remake of it. Well you can put your indian twists in it and no one will be ever saying u did some copying.

To know more about the tele series go to https://creativekriti.wordpress.com/2012/02/04/catch-supernaturals-with-dean-sam-winchester/

Any ways keep reading keep watching 🙂 Sooner or later they have to come to India to keep the show running 😉 here all this stuff flows naturally 😀

Happy Birthday Star “Life Ok” & Good Bye Star one

Star  with Rupert Murdoch’s entertainment company is launching Life OK, a brand new channel aimed at the 150 million television viewers in the Hindi-speaking market. “people are just too free to watch TV and sit on Internet “

Well I think colors and ndtv india is giving star group a tough competition 😉 as they are already drawing youth to watch their shows so very few left to watch whats on the channel. So they have to accept the failure of star one and come up with an idea that now they will not cater some selected age group but some selected mind sets which is in major .( What difference it is going to make let the time tell)

As the trailer shows man is not happy in life by what and when he is getting things he always feels he deserved better or someone else is having better so the channel wants to say that appreciate what you have . The name Life OK reflects the philosophy of the new brand. “Through our stories we wish to tell people that you are free to seek what you want but in your search for more you must not forget what you already have,” Sounds like kahan ghar ghar ki 😉

“Teri to hai aish , apni to dhat tariki , uska dekho style, apni to dhat tariki…..”.

But I don’t see any special fresh breeze in serials it just like colors ,sony,zee etc http://en.wikipedia.org/wiki/Life_OK    😦 except  the following

  • for the fact that the telesoaps on the channel will be for 7 days of the week . Which means that you will feel same on every day in this channel no Sundays for them.
  • Life OK also plans to manage advertising inventory differently. It will have three shows an hour unlike the standard two on other channels and advertising breaks won’t exceed two minutes. Which means you have less time doing dish washing
  • It seems they are so much into chasing other channels that they missed to cater the young star one fans .. as i dont see any series for them teel coll going gang as of now.
  • “Recognising the importance of youth, the brand has been launched via a weeklong digital engagement plan and the biggest online concert ever with an eight-hour-long Life OK Rockathon exclusively for the web,” The web concert on Sunday included performances by Shankar Ehsaan Loy, Euphoria, Agni, Shaa’ir and Funk, and Indus Creed. The musical duo of Salim Sulaiman, Kailash Kher and the talented Shilpa Rao also enthralled the audience in this never before web concert. So Boss its the only channel who also had an e launch till now 🙂http://www.lightandlife.com/concert.htm


  • Choosing Madhuri Dixit nene a women from middle class reached stardom on her own is the smart move on channels part. Madhuri Dixit will be the channel’s vivacious ‘Suthradhar’ and will guide viewers about the stories on the channel and its link to the channel’s philosophy.

I can see this is going to be the major launch of the season under the new CEO Armed with a launch budget of more than Rs. 700 crore, the channel is expected to spend Rs. 120 crore in marketing the brand via digital media, roadblocks on television, print and outdoor campaigns. The rest is being invested in programming and distribution.

Where is star one suddenly gone ??? Its now life OK with fresh serials Time only will tell the fate of the channel but till then lets welcome the new channel life OK http://www.lifeok.com/

 Biding Good Bye to Star One Sega

Well after almost 7-8  years of Star one we are saying good bye to it. Start one was a Youth oriented channel and almost every serial was based on chocolaty love stories be it vampires or school collage going kidos you can listen to the story and tell its start one.

When Long back it was launched for almost 1 year i was impressed 🙂 by this channel as it came up with brand new fresh feel serials like guns and roses, siddhant and Remix all were great start-ups but the entire feel of the channel deteriorated with the time and  I started using the channel as comedy channel whenever you have to see some thing beyond the world goody or bad watch and laugh

The only consistent fav of all class and age group was Sarabhai Vs Sarabhai

Its sad :(( that “abb geet parayai nahi ho payegi” pyar ki ye kahani me vampire werewolf & humans will stay together forever and colleges will be waiting for some hip hop people altogether .;)

Sony plans to buy ETV’s channels

Sony buys Etv

Sony buys Etv

Yes Sony is going to buy ETV .Sony take control of 11 of the 12 channels in the ETV basket, owned by Ramoji Rao’s Ushodaya Enterprises, Ya the only channel left will be the Telgu one as Mr Rao will not let any one take over the AP Political hold he has because of Enadu Publications.Ushodaya has three divisions, Eenadu Publications, ETV Network and pickles and food company Priya Foods. The group has diversified rapidly into film and TV production and distribution, financial services, garment manufacturing and hospitality. It also owns a 1,600-acre Ramoji Film City.http://www.etv.co.in/e-tv-5/index.php

Well thats quite an move for sony channel (Multi-Screen Media (MSM), which runs Sony Television in India) http://www.setindia.com/ to be a market entrant after Star Network and ZEE. It means strong action in Channel industry is going to happen.

Just to revise that ZEE is having its own Alpha series which turned out to be Zee Marathi and other regional channels just like Star which proudly owns Star regional channels so Sony must be feeling left out in the market . After all this is the season of deals

Biggest media deal for $500-600 million (around Rs 2,600 crore ) to give Sony a bigger share of regional pie.Indeed this deal will be the deal of decade in India or who knows even in Asia which will overshadow any of the business deals done so far like Disney’s premeditated venture in UTV, Turner’s purchase of NDTV imagine from New Delhi Television and coming together of Viacom and Network18 presently functioning under CNBC Indian version. Wohho so much buying is going on in the market.

Information Source : http://business-standard.com/india/news/sony-set-to-buy-etvs-channels/442804/

Now comes cause and effect of the deals ( Note the views expressed are facts + my analysis so I not being a media expert you can not Quote them 😉 )

  • Currently Sony was landing some where above Colors () and NDTV Imagine and below Zee and Star due to their regional share and this deal will land sony ahead with at least 2-3 regions ahead of Zee and Star who have almost the coverage in 8 regions only.
  • Apart from having a pan-India presence, ETV’s infotainment channels also reach out to Indian diaspora in the US, providing digital entertainment via ETV Telugu, ETV Bangla and ETV Gujarati entertainment channels.And ETV group is the one which on the line of Doordarshan clubs news and entertainment altogether.USP 😉
  • According to a Ficci-KPMG report, regional general entertainment accounts for over 25.06 per cent of the Rs 8,000 crore-plus TV advertising pie with a viewership share of 27.3 per cent.So its a wise move by Sony in all aspects and will indeed be able to take ROI if wisely used
  • Might be Sony is planning to repeat the success story of SAB ( Shree adhikari brothers) now the only channel of its type and in the segment.
  • And why Mr Rao is IN is leaving only Telgu channel out of the pocket Eenadu is a fierce competitor of Sakshi, the newspaper of former chief minister Y S R Reddy’s son, Jagan Reddy. DHAN TA DHAN 😉
  • But the question is will ETV telgu will retain same name or the other regional areas as well?
  • And some how I see lots of cultural differences in the channel operations of ETV grp and Sony group so will this merger be gelled well or not that only time will tell but i guess the employees will be enjoying the Sony status soon.
  • Now what else lets wait for the day when the deal is sealed. 😀
Writers Note:This is the first article on this blog which is on some news because i thought that this one is going to impact Buddhu box . So will say that the analysis done here is mostly my views based on some facts and thus i can say that their intensity can not be diluted just because iam not an media expert ;). And since i keep thinking this way so thought no harm in sharing it with you all so that you can correct me 😀 ~  Happy Reading From Kriti Trivedi

Chanakya Vs Chandragupta Maurya

Remember the days when people used to glue to the TV sets and wouldn’t have minded going to some one’s house to watch the tele soap  . Yes india had few legendry serials like Ramanand sagar’s ramayan; BR Chopda’s Mahabharat and Chanakya,  Vikram and Vetal

All the mentioned above still have the capability to hold people till date even after a decade or two and those who haven’t been in the era can still hear people praising and comparing them with the new ones.

Thill now you must have guessed that  in no cases Im comparing the 2 legends iam just talking about the 2 tele serials here.

NDTV has started up a new venture named chadragupta maurya.Both of them on the same set of people just the eyes will be different one was from the perspective of Chankya the greatest professor of the time and other is from the eyes of Chandragupt maurya the disciple of chankya bound to conquer and rule India.


And since I didn’t wanted to miss story from any angle So I have seen the Old Chankya series again where as iam following the Chandragupta maurya on TV so here is the quick comparison I fond:-

  1. What ‘CHANKYA’ missed ‘CHANDRAGPT MAURYA’ captured the prior one hasn’t showed the way the professor/guru  has trained the disciple about the life and what is the origin of the principles. which is actually worth to watch for everyone . It’s beautifully captured here where as ‘CHANDRAGPT MAURYA’ till now has missed on origin of Chankya the guru and his troubles. Infact Making of the professor and how and why he have this standing among all.
  2. One thing which really impressed me about the old ‘CHANKYA’ that the actors used were not all known but gr8 to perform their part and every one of them has made the mark in acting carrier till date infact even for a person who came for one episode. That’s the quality expected from the new ‘CHANDRAGPT MAURYA’ too. Yes the lead roles and immediate supports are doing gr8 job  but other than that most of them can perform better.
  3. Now they have created a confusion in mind for old CM (Chandragupt Marya ) he was sold to Chankya by his mama (mothers brother) whereas here he runs out sells himself and have another branch of story in it. Also his mom is now acting as a servant to the king now in new one where as in older one it was not so.
  4. Also I can see that the reason, timing and the way chankya meets chandragupt are   portrayed differently in both
  5. Then I somehow see that this Chandragupta in ‘CHANDRAGPT MAURYA’ have his personal rivalry from the king dhananand  and has revenge in mind where as the older one was dedicated to his Guru ‘wish and his mission was India.
  6. Now in ‘CHANDRAGPT MAURYA’ there is some severe internal professional rivalry for the professor Chandragupta is going on which could be the possibility but
  7. ‘CHANDRAGPT MAURYA’ is jumping to war in 2 early stage he has not yet got his own team developed while ‘CHANKYA’ he was all well set in the team had his own bunches
  8. Now the one thing which is certainly being missed in the new one is the way people lived at that time the culture which made u feel more connected to the era.CM needs to invest some amount on making sets of the villages and houses.
  9. In New one the mother Noora dies rather sacrifices her life while  in the older one she plays a role after the win of chandragupta  wins magadh
Ashish sharma as chandragupt maurya

Ashish sharma as chandragupt maurya

I really wish that ‘CHANDRAGPT MAURYA’ should keep a note of in order to be another legend in history of Indian tele soaps

SO here comes Ashish sharma Playing the role of  Bhiyaya ji turns out to be chandragupt maurya one who could look like Indian Hero 😉 New super hero in making i guess

  • The ‘CHANKYA’ was very neutral in nature as it showed all sides of the political personas and given a clear picture of the heroes of the time in different cities and I strongly insist that directors  should not infect it by the bitchy Strachey acting and scripting.
  • Don’t over modernize or over picturing the things.
  • It is strictly advised that script the episodes to and define the end of series now please don’t make it stretch on the names of TRP it dilutes the effect I have seen it with zhansi ki rani and all.
  • These CG chankya are legendry on their own so have already lot to say on their own so Please don’t over exaggerate the truth. I know some times dramatization is required but please don’t overdo it.
  • Make use of good actors
  • Till date people use the patriotic songs sang in ‘CHANKYA’ in the form of group songs etc and all so it would be good that this generation also provides some to keep a track in future.
  • Dressing /apparels, pictureization  and dialogues are important part of the scheme so none of them should be beyond decency
  • What CG people should do research on the backdrop of the era they use it highly urbanization kind of i see teen shades in some scenes which potrey lack of interest to work on real things of the show.
  • Bottom line is still my first love is old chanakya 😀

Yes iam undoubtly impressed by the character of Chanakya in both or in legend.He is the real star maker so don’t miss the process watch it 😀

How to reach >>>

Want to See Chankya : online : http://www.filmylinks4u.net/2010/12/chanakya-1990-%E2%80%93-all-episodes/

Where as its worth having originals and they are available at all major book stores in cd’s /dvd’s . http://shopping.rediff.com/product/Chanakya-DVD-Set/10418716

For Chandragupta mauraya : Telecast time : 9 pm Friday and Saturday at NDTV India and could also be seen online at : http://apni.tv/serials/chandragupta-maurya.html

Added NOTE 12/02/2012 : Timings of  Chandragupt Mayra is changed now it only comes on saturday 9pm to 10.30 pm and not on friday. Since 11 Feb 2012

I badly want to see any production house genuinely dealing with the stories of Panchtantra it will give them the desired wish to run the tele serial at infinite as they wish to do against the TRP’s .Its just that the stories has to be dealt well.Looking forward for great things ahead